Master craftsmen

During his apprenticeship as a saddler, he had acquired sufficient knowledge and skill to hand-sew kilometers of bridles, headstalls, and other equestrian ornaments, specially made for the Royal Household when they spent their summers in San Sebastián. He also covered all kinds of boxes, tables, etc., in leather; he even made irrigation hoses out of leather.

At 22, he set up a small workshop located in an attic on San Jerónimo Street, where on the roof he sun-dried the leathers used to make the suitcases requested by travelers of that time, thus achieving the most desired color at that time.

That young and enterprising craftsman could not have imagined the scale that his small business would acquire years later thanks to the tenacity, passion and dedication he employed together with his future wife Pepi Baragaña, who was involved with him in the leather goods adventure.

Its creation combined Manolo’s great skill as a craftsman and Pepi’s exquisite taste in designing the details of the finishes.

Pepi developed her skills in the family haute couture workshop run by her mother, an acclaimed dressmaker who had worked as a senior officer for Balenciaga during the Belle Epoque in San Sebastián

The couple quickly built a loyal clientele who followed their products, which soon became synonymous with quality, distinction, and refinement.

The firm gained greater notoriety thanks to the perfection of its manufactured goods and the great commercial work that Pepi carried out in the establishment that opened on the ground floor.

Currently, the premises on San Martín street, in addition to the store, house the headquarters and a workshop laboratory where all the brand’s creations are handcrafted and where research and testing of materials are carried out.

In 1977 Pepi Baragaña designed the metal handle of her handbags, inspired by the ashlar stone blocks that adorn the facades of the historic buildings of San Sebastián.

The staggered entry into the business of the seven children from the marriage greatly adds to this rigor in the work, as well as freshness and creativity, which has made BOX San Sebastián a leading leather goods brand today, with a renowned clientele from different countries.

This strategy gradually gained traction among its customers, who in those years also requested some reproductions of the best creations of the French master leatherworkers.

By constantly guiding their workshops and being in contact with the public by managing their stores on a daily basis, the González-Baragaña brothers can carry out ongoing research and adapt BOX San Sebastián to the changing times, ensuring that their designs are above all comfortable, functional, and contemporary.

In 1977 Pepi Baragaña designed the metal handle of her handbags, inspired by the ashlar stone blocks that adorn the facades of the historic buildings of San Sebastián.

Offering Quality

Three generations of women have already enjoyed this versatile model. Its understated beauty and unique shape are the secret to its enduring youthfulness, making it the most coveted BOX San Sebastián bag.

To achieve this, Gerardo González developed a jacquard lining that has since been present in all his products.

Since the mid-1980s, and due to the notoriety of BOX San Sebastián in the market, the company has been sought after by different manufacturers and brands, captivated by its creations and know-how, beginning a stage of collaborations for the design and advice of collections in the world of leather goods.

Since adolescence, Gerardo González has inherited a great passion for “the art of leather” that his father, an excellent and renowned leatherworker, taught him.

With a natural artistic talent and constantly evolving creativity, he uses his knowledge of skin and its secrets, adopts quality as his emblem, and leads and shapes the stylistic universe of BOX San Sebastián.

The stirrup is a metal piece that is a defining feature of the various harnesses made for leather coverings on horses. Manolo especially appreciated the stirrup when he started as an apprentice saddler. The stirrup and various other pieces of saddlery decorated his shop-workshop on Fuenterrabía Street.

BOX San Sebastián pays homage to its saddlery roots, further linking the artisan and leather spirit that the brand imprints on the production of its products, made in small series and handmade, thus making them unique pieces.

At the same time, it makes its first foray into the world of perfumery by launching ESENCIA DE PIEL, a perfume inspired by the aroma of BOX leathers.

Aware of the success of its products among the select Japanese clientele that visits its stores in San Sebastián, it plans to consolidate this demanding market in the coming years.

Thanks to a special preparation of the skin and with silicone glues we achieve that the newspaper is completely melted, resulting in a unique and exclusive collection.

Its creation combined Manolo’s great skill as a craftsman and Pepi’s exquisite taste in designing the details of the finishes.

Pepi developed her skills in the family haute couture workshop run by her mother, an acclaimed dressmaker who had worked as a senior officer for Balenciaga during the Belle Epoque in San Sebastián

The couple quickly built a loyal clientele who followed their products, which soon became synonymous with quality, distinction, and refinement.

The firm gained greater notoriety thanks to the perfection of its manufactured goods and the great commercial work that Pepi carried out in the establishment that opened on the ground floor.

Currently, the premises on San Martín street, in addition to the store, house the headquarters and a workshop laboratory where all the brand’s creations are handcrafted and where research and testing of materials are carried out.

In 1977 Pepi Baragaña designed the metal handle of her handbags, inspired by the ashlar stone blocks that adorn the facades of the historic buildings of San Sebastián.

The staggered entry into the business of the seven children from the marriage greatly adds to this rigor in the work, as well as freshness and creativity, which has made BOX San Sebastián a leading leather goods brand today, with a renowned clientele from different countries.

This strategy gradually gained traction among its customers, who in those years also requested some reproductions of the best creations of the French master leatherworkers.

By constantly guiding their workshops and being in contact with the public by managing their stores on a daily basis, the González-Baragaña brothers can carry out ongoing research and adapt BOX San Sebastián to the changing times, ensuring that their designs are above all comfortable, functional, and contemporary.

In 1977 Pepi Baragaña designed the metal handle of her handbags, inspired by the ashlar stone blocks that adorn the facades of the historic buildings of San Sebastián.

Offering Quality

Three generations of women have already enjoyed this versatile model. Its understated beauty and unique shape are the secret to its enduring youthfulness, making it the most coveted BOX San Sebastián bag.

To achieve this, Gerardo González developed a jacquard lining that has since been present in all his products.

Since the mid-1980s, and due to the notoriety of BOX San Sebastián in the market, the company has been sought after by different manufacturers and brands, captivated by its creations and know-how, beginning a stage of collaborations for the design and advice of collections in the world of leather goods.

Since adolescence, Gerardo González has inherited a great passion for “the art of leather” that his father, an excellent and renowned leatherworker, taught him.

With a natural artistic talent and constantly evolving creativity, he uses his knowledge of skin and its secrets, adopts quality as his emblem, and leads and shapes the stylistic universe of BOX San Sebastián.

The stirrup is a metal piece that is a defining feature of the various harnesses made for leather coverings on horses. Manolo especially appreciated the stirrup when he started as an apprentice saddler. The stirrup and various other pieces of saddlery decorated his shop-workshop on Fuenterrabía Street.

BOX San Sebastián pays homage to its saddlery roots, further linking the artisan and leather spirit that the brand imprints on the production of its products, made in small series and handmade, thus making them unique pieces.

At the same time, it makes its first foray into the world of perfumery by launching ESENCIA DE PIEL, a perfume inspired by the aroma of BOX leathers.

Aware of the success of its products among the select Japanese clientele that visits its stores in San Sebastián, it plans to consolidate this demanding market in the coming years.